VIDEO PRODUCTION | INTEGRATED CAMPAIGN
Creating a rhythm of good
DESTINATION
Expand State Farm’s Neighborhood of Good platform in a way that strikes a chord with millennials and turns caring into doing.
TRAIL
Partner with some of the busiest people — Brendon Urie from Panic! At the Disco and country singer-songwriter Lauren Alaina — to show just how easy it is to give back to your community.
MILESTONE
Inspired by their philanthropic journeys, millennial music fans flooded the comments with their own volunteering stories.
Press: Billboard, Rolling Stone, ABC News Radio
