SOCIAL MEDIA | INTEGRATED CAMPAIGN

Getting drive-in theaters back on the road

DESTINATION

Associate Japanese automaker Honda with American car culture.

TRAIL

Spark a #SaveTheDriveIn movement on social media to help save a treasured American icon from vanishing.

MILESTONE

With America’s support, Project Drive-In started a national fund and upgraded nine drive-in theaters to digital projectors.

Awards: Cannes Gold Lion, ThinkLA, OneShow Bronze Pencil, Shorty Awards Finalist

VIDEO PRODUCTION

Pulling off the unbelievable

DESTINATION

Make a splash for the 2014 Honda Odyssey’s built-in vacuum, a feature that sounds too good to be true.

TRAIL

Debut the HondaVAC and its revolutionary accessory, HondaHAIR, on April Fools’ Day.

MILESTONE

A built-in vacuum that could cut hair on the go was so genius, even NBC Nightly News fell for the prank.

Press: NBC Nightly News, Inc.com, Mashable and Mediabistro