VIDEO PRODUCTION | SOCIAL MEDIA
Pushing the limits of a brief
DESTINATION
Create a run-of-the-mill tutorial video featuring a grooming tool that claims to style it all: the Philips Norelco OneBlade.
TRAIL
Go beyond the brief and pitch an idea as revolutionary as the product itself: an interactive experience that brings fan-submitted styles to life using recommended shaving techniques.
MILESTONE
We shot the OneBlade, in one take, in one engaging video — all for a record low cost-per-view.
VIDEO PRODUCTION
Diving in sleep first
DESTINATION
Help Philips invite the world to learn about sleep apnea, a condition that often goes undiagnosed because of its association with older, overweight adults.
TRAIL
Recruit Olympic medalist David Plummer to break the stigma by sharing his personal journey with sleep apnea and the Philips DreamStation Go, a portable CPAP device.
MILESTONE
Not only did this story defy stereotypes surrounding sleep apnea patients, but it also changed people’s perception of sleep apnea devices.
VIDEO PRODUCTION
Giving the gift of better sleep
DESTINATION
Promote the Philips DreamStation Go as the ultimate travel gift for the holidays.
TRAIL
Retarget the audience that followed David Plummer’s journey with a festive video featuring the one person who could use a good night’s rest: Santa Claus.
MILESTONE
I finally achieved my lifelong dream of being a hand model in one of my commercials. (That’s right, those Santa paws are mine!)