INTEGRATED CAMPAIGN | VIDEO PRODUCTION
Braving an advertiser boycott
DESTINATION
Change advertisers’ perception of Snapchat in the midst of a global pandemic and an advertising boycott, positioning it as a must-have in media plans.
TRAIL
Invite businesses to Meet the Snapchat Generation and discover all the ways Snapchatters are driving meaningful change with brands.
MILESTONE
Conducted entirely via remote video shoots, this initiative marked Snapchat’s first-ever global B2B campaign and its highest Q3 growth rate in the last three years.
Press: Adweek, Forbes, Mobile Marketer, PRWeek, Social Media Today
VIDEO PRODUCTION
Navigating a new frontier at NewFronts
DESTINATION
Make Snapchat’s debut at the 2020 NewFronts one to remember.
TRAIL
Write, produce and edit a full-length presentation that grabs the attention of media buyers tuning in remotely around the world.
MILESTONE
In a short amount of time, I worked closely with Snap Inc. executives to craft the brand’s narrative and tailor it to each of their voices.
Press: Adweek, Variety
VIDEO PRODUCTION
Learning the ropes of Snapchat Ads
DESTINATION
Build an online learning course for marketers interested in advertising on Snapchat and entice them to get certified.
TRAIL
Distill a plethora of advertising tips into engaging, digestible courses packed with instructional videos and interactive quizzes.
MILESTONE
As one of the copywriters, I helped the team publish six different courses and various promotional materials at launch.
Press: Adweek, Social Media Today
