INTEGRATED CAMPAIGN
Landing a golden opportunity
DESTINATION
Pitch a performance marketing campaign that highlights the community-building features of Portal from Facebook (now Meta).
TRAIL
Create vignettes about subcultures to demonstrate how Portal takes us to the people who march to the beat of the same drum — or, maybe, even tap dance to it.
MILESTONE
As one of the copywriters on the pitch, I crafted the winning concept and campaign line that landed our agency a multi-million dollar piece of business.
WEBSITE COPY
Building a new home for changemakers
DESTINATION
Create a destination for businesses to find resources and solutions from Facebook (now Meta) that can help them make an impact in the social good space.
TRAIL
Craft a narrative framework that grounds the social good hub in a strategic story from top to bottom.
MILESTONE
While our agency had been working with Facebook’s Global Business Marketing team for months, the creative lead at Facebook noted a drastic improvement in copy as a result of this framework.
SOCIAL MEDIA
Leveling up on social
DESTINATION
Create social content that helps streamers find their niche on Facebook Gaming in the new year.
TRAIL
Produce horoscopes in Instagram carousels that depict what the future holds and suggest ways streamers can engage their fans.
MILESTONE
After thoroughly researching video game culture and zodiac personalities, I went from being a longtime astrology fan to a first-time horoscope writer.
